Setup
Build Your Brand Guide
Answer the questions below about your brand, then generate prompts you can paste into any AI assistant to create a professional brand guide tailored to your business.
What Are You Working On?
Are you building a brand guide from scratch, or updating one you already have?
New
Build From Scratch
Create a brand guide from the ground up — the AI will help define your identity, colors, fonts, voice, and more.
Update
Refresh an Existing Guide
Upload your current brand guide and tell the AI what to update — new colors, expanded sections, tighter rules, or a full modernization.
Guide Scope
How comprehensive should your brand guide be? You can always start minimal and expand later.
Minimal
Quick Start
Colors, fonts, and basic usage rules. Perfect if you just need consistency fast.
→ Color Palette
→ Typography
→ Quick Rules
→ Typography
→ Quick Rules
Standard
Full Brand Guide
Everything in Minimal plus voice, messaging, logo system, and imagery direction.
→ Brand Foundations
→ Color Palette
→ Typography
→ Logo System
→ Voice & Messaging
→ Quick Rules
→ Color Palette
→ Typography
→ Logo System
→ Voice & Messaging
→ Quick Rules
Expanded
Complete Playbook
Everything in Standard plus visual style, applications, and content templates.
→ Brand Foundations
→ Color Palette
→ Typography
→ Logo System
→ Voice & Messaging
→ Imagery & Graphics
→ Applications
→ Quick Rules
→ Color Palette
→ Typography
→ Logo System
→ Voice & Messaging
→ Imagery & Graphics
→ Applications
→ Quick Rules
Before You Start
Gather these files before your AI session. You'll upload them alongside your first prompt.
Have these ready to upload:
→ Logo file — PNG or SVG preferred. If you don't have one yet, that's OK — the AI will work without it.
→ Professional headshot — The AI will reference it for application mockups and branded templates.
→ Any existing brand materials — Business cards, flyers, social posts, or anything that represents your current look. The AI will extract visual cues from these.
Important: Upload these files directly to your AI assistant at the start of your session, alongside Prompt 1. The prompts will instruct the AI to analyze and reference them throughout the guide creation process. Most AI assistants (ChatGPT, Claude, Gemini) accept image and PDF uploads — just drag and drop or use the attachment button.
→ Logo file — PNG or SVG preferred. If you don't have one yet, that's OK — the AI will work without it.
→ Professional headshot — The AI will reference it for application mockups and branded templates.
→ Any existing brand materials — Business cards, flyers, social posts, or anything that represents your current look. The AI will extract visual cues from these.
Important: Upload these files directly to your AI assistant at the start of your session, alongside Prompt 1. The prompts will instruct the AI to analyze and reference them throughout the guide creation process. Most AI assistants (ChatGPT, Claude, Gemini) accept image and PDF uploads — just drag and drop or use the attachment button.
Brand Identity
Tell us about your business so the AI can build a brand guide that fits who you are.
If you already have one, enter it. If not, the AI will generate tagline options for you.
The more detail you give, the more personalized your brand guide will be. Not sure what to write? Click below for help.
Bold
Modern
Warm
Professional
Approachable
Luxury
Community-Focused
Trustworthy
Energetic
Minimal / Clean
Data-Driven
Educational
Boutique
Innovative
These traits help the AI define your brand voice, color direction, and typography feel.
Some brokerages require specific colors, fonts, or logo placements. This helps the AI work within those rules.
Where does your brand show up? This tells the AI which application templates to prioritize.
Gives the AI visual and tonal reference points for your imagery and application templates.
Existing Brand Assets
If you already have colors, fonts, or a logo, enter them below. The AI will build around what you have. Leave blank for AI suggestions.
Have a logo? Upload it directly to your AI assistant along with the first prompt. The AI will extract colors and visual direction from it. If you also know your exact hex codes, enter them below to lock them in.
Need help choosing colors? Use Canva's Color Palette Generator — upload an image or explore palettes to find hex codes that fit your brand.
Need help choosing colors? Use Canva's Color Palette Generator — upload an image or explore palettes to find hex codes that fit your brand.
Your dominant color — used in headers, CTAs, key accents
Supporting color — used for highlights, secondary elements
Optional third color — for accents, motion, energy
Leave blank and the AI will recommend fonts based on your brand personality. Need inspiration? See Canva's Ultimate Guide to Font Pairing
Optional — anything else the AI should know about your visual style
Contact Information
Your contact details will be used in designed brand guide pages — providing them here prevents the AI from making up placeholder info.
Used in application template examples — list your handle(s) and platforms
Your Prompts Are Ready
Run them in order in one AI session — each prompt builds on the last
Platform note: These prompts work in any AI assistant. ChatGPT can generate fully designed visual pages. Claude and Gemini will produce well-structured formatted content that you can then design in Canva, Google Docs, or your preferred tool.
Phase 1 — Brand Discovery & Foundation
Start here. This prompt sets up the AI with your brand identity so everything that follows is consistent.
Prompt 1
Brand Discovery & Setup
Upload logo if you have one · Establishes brand foundation
Start here. Before pasting this prompt, upload your logo, headshot, and any existing brand materials (business cards, social posts, flyers) directly to your AI assistant. Drag and drop or use the attachment button — then paste this prompt in the same message. The AI will analyze everything you upload and use it as the foundation for your brand guide.
After Prompt 1: Review the brand foundation the AI produces — brand positioning, traits, audiences, and color palette. Ask it to revise anything before moving on. This output anchors everything else.
Phase 2 — Build the Guide Sections
Run these in order. Each prompt creates one section of your brand guide, referencing the foundation from Phase 1.